Harpers Taste Off: Adding more ‘oomph’ to sparkling sales
Published: 06 February, 2023
Everyone loves a glass of fizz and nowhere is this evidenced more than in the rise and rise of English sparkling. But it’s not just English bubbly that is buoying sales of wine. As Harpers recently reported, analyst firm IRI’s most recent FMCG Demand Signals report confirmed that across six major European markets, sparkling wine sales remain in robust shape, set against a 4% off-trade decline in wines, beers and spirits.
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